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Tourism, Travel, and Event Management banner image Tourism, Travel, and Event Management banner image Tourism, Travel, and Event Management banner image

Tourism, Travel, and Event Management


Start Date: September


Location: Tourism & Culinary Centre


Length: 2 Years


Credential: Diploma, Tourism, Travel, and Event Management


Program Availability: Fall 2024 Term

Canadian Applicants: Open

International Applicants with a Valid Study Permit: Open

Other International Applicants: Closed


Prepare for an exciting career in the Tourism and Events Management industry with this two-year diploma program. Our program is designed to provide you with a comprehensive understanding of the tourism industry and equip you with the skills and knowledge necessary to succeed in this exciting field.

You will have the opportunity to learn about travel trends, travel business strategies, event organization, and management. Our experienced instructors will guide you through real-life travel and event examples and share their expertise on the latest travel and event planning techniques. Once you develop a solid foundation in tourism operations, you'll choose between two fields of specialization - Tourism and Travel Coordinator or Events Coordinator.

Follow our  where we highlight student coursework!

Choose your preferred career path


TOURISM AND TRAVEL COORDINATOR

Learn about travel agency operations and earn your tour guide certification by creating and conducting island-wide tours with your classmates. You will learn about world cultures, and develop familiarity with the design and advertising tools you'll use to connect with potential clients. 

EVENTS COORDINATOR

Every great event has a team of skilled leaders directing operations behind the scenes. In the Events Coordinator specialization, you'll learn how to plan, organize, promote, and evaluate events such as festivals, conventions, and trade shows. You'll gain insight into the industry by participating in events and you'll use the skills you learn in class to plan and execute an event of your own. 

Internship & Study Tour


As part of the program, you will complete a mandatory term of paid internship in a work environment related to your field of study. The placement is a minimum of 500 hours over the summer between your first and second year. The internship placement officer and program instructors work to ensure you are ready for this employment.

Educational Study Tour

In your second year, you will participate in a domestic educational study tour that is designed and planned by our 2nd-year students.

Study at our Tourism & Culinary Campus


 is located in  

 

  • Grade 12 or equivalent with credits at or above the general level

  • Résumé including work and volunteer experience with applicable dates, membership in groups, associations or athletics, awards and distinctions, and any other information about yourself relevant to the program.

NOTES:

2024/2025 Academic Year

Tuition, fees, and other costs are listed in Canadian dollars. Tuition fees for the second year of this program are specific to your chosen specialization. 

Fees are Course Based

1st Year Canadian International
Tuition  $5,005 $11,005
Fees $1,373 $2,123
Other Costs $1,164 $1,164
Total $7,542 $14,292
2nd Year Canadian International
Travel Specialization Tuition $4,193 $ 9,293
Events Specialization Tuition  $4,291 $9,391
Fees $4,078* $4,828*
Other Costs $514 $514
Travel Specialization Total $8,785 $ 14,635
Events SpecializationTotal $8,883 $ 14,733

*Includes study tour fees.

/

Canadian Cost Breakdown

Tuition & Fees 1st Year 2nd Year - Travel 2nd Year - Events
Tuition $5,005 $4,193 $4,291
Lab Fee $525 $2,000 $2000
First Aid/WHMIS $120 - -
Study Tour $1,250 $1,250
Student Union $178 $178 $178
Health Insurance Fee $470 $470 $470
Fitness Centre Fee $80 $80 $80
Graduation Fee $100 $100
     Total payable to 麻豆精品 $6,378 $8,271 $8,369
       
1st installment due first day of first semester $4,048 $6,711 $4,723
2nd installment due first day of second semester $2,330 $1,561 $3,646
       
Other Costs
Please note: the cost of books, materials, and supplies are included here for your information only, this amount is not payable to the college. Do not include this amount in your tuition payment.
1st Year 2nd Year - Travel 2nd Year - Events
Books $1,000 $350 $350
On-Site Parking $164 $164 $164
     Total $1,164 $514 $514
       
Grand Total $7,542 $8,785 $8,883

 

International Cost Breakdown

Tuition and Other Fees 1st Year 2nd Year - Travel 2nd Year - Events
Tuition* $11,005 $9,293 $9,391
Lab Fee $525 $2,000 $2,000
First Aid/WHMIS $120 - -
Study Tour $1,250 $1,250
Student Union $178 $178 $1728
Health Insurance Fee $1,220 $1,220 $1,220
Fitness Centre Fee $80 $80 $ 80
Graduation Fee $100 $100
     Total payable to 麻豆精品 $13,128 $14,121 $14,219
       
1st installment due first day of first semester $10,798 $12,561 $10,573
2nd installment due first day of second semester $2,330 $1,561 $3,646
       
       
Other Costs
Please note: the cost of books, materials, and supplies are included here for your information only, this amount is not payable to the college. Do not include this amount in your tuition payment.
1st Year 2nd Year - Travel 2nd Year - Events
Books $1,000 $350 $350
On-Site Parking (payable to 麻豆精品) $164 $164 $164
     Total $1,164 $514 $514
       
Grand Total $14,292 $14,635 $14,733

*Includes International Student Fee

     
  • Airlines
  • Travel agencies
  • Hotels and resorts
  • Tour companies
  • Tourism information bureaus
  • Heritage and historical interpretation centres
  • Travel call centres

Graduates of the Event Coordinator specialization find employment with:

  • Corporations
  • Associations
  • Hotels and resorts
  • Hospitals
  • Banks
  • Entertainment and film production
  • Nonprofit organizations
  • Marketing & Events Organizations

Course Code

Course Name & Description

Credit Values


Course Code:SAFE-1005

PEI Occupational Health and Safety

An overview of the Occupational Health and Safety Act of Prince Edward Island. Students examine the legislation, how PEI employees are protected while on the job and the responsibilities of employees and employers.

Credit Value:0


Course Code:ACCT-1001

Financial Accounting I Part 1

Gain an understanding of the accounting cycle and the use of accounting as an information system. Explore basic financial accounting theory and learn to analyze business transactions and the accounts affected by these transactions. Develop accounting skills by using the rules of debit and credit, journalizing business transactions, posting transactions, and completing financial statements.

Credit Value:3


Course Code:BUSI-1005

Hospitality Law

Explore Canadian law as it applies to the tourism and hospitality industry. Develop an understanding of the legal concepts and principles that govern personal and commercial relationships, and learn how our lives are intimately influenced by the law.

Credit Value:2


Course Code:BUSI-1143

Managing Human Resources

Successful completion of this course will equip students with a foundation of basic leadership skills. A special focus is placed on skills which relate to communication, teamwork, management functions, styles of leadership, motivation, staffing, training, delegating, and performance assessments.

Credit Value:3


Course Code:BUSI-2050

Entrepreneurship

Entrepreneurship education is the process of providing individuals with the concepts and skills to recognize opportunities that others have overlooked, and to have the insight and self-esteem to act where others have hesitated. This course includes instruction in opportunity recognition, obtaining resources, and initiating a business venture. It also provides instruction in business management processes such as business planning, capital development, marketing, and financial analysis. Students will have the opportunity to summarize much of what they have learned by researching and completing a business plan for a specific enterprise.

Credit Value:3


Course Code:COMM-1300

Business Communications

Students acquire competency in clear workplace language, writing, and proofreading skills expected in a professional, technologically sophisticated workplace setting. Students draft and evaluate various correspondence, as well as demonstrate oral communication skills through business presentations.

Credit Value:3


Course Code:COMP-1000

Computer Essentials

Students learn productivity software and explore digital environments with practical applications for various workplaces and educational institutions. The main areas of focus include word processing, spreadsheets, presentation software, email and other electronic communication tools, various digital environments, and industry-specific applications.

Credit Value:3


Course Code:EVNT-1000

Introduction to Event Coordination

Experience the event planning process. Learn the tools and strategies to effectively organize, implement, and monitor all the products, services, and service providers that will bring an event to life.

Credit Value:3


Course Code:EVNT-1005

Introduction to Fundraising and Sponsors

Explore how the non-profit sector works and how event skills contribute to a non-profit's overall success. Learn why developing and executing fundraising and sponsorship opportunties are essential financial resources for a nonprofit organization.

Credit Value:3


Course Code:EVNT-2005

Meetings Management

Learn about the North American meetings industry as well as the skills needed to be a successful meeting planner. Discover the many different types of meetings with the elements required to plan and execute a successful meeting.

Credit Value:3


Course Code:EVNT-2010

Creative Events Development I

Plan an event up to the execution phase. Incorporate program concepts and principles addressing all of the critical elements required to successfully execute an event.

Credit Value:3


Course Code:EVNT-2015

Creative Events Development II

Execute a planned event. Incorporate program concepts and principles addressing all of the critical elements required to successfully execute an event.

Credit Value:3


Course Code:EVNT-2025

Tradeshow Operations

As the rising cost of business to business selling increases, the tourism and travel industry is seeing a remarkable increase in the number of expositions being held as well as an increase in the number of exhibition facilities being built. Discover why trade shows are one of the single best sales and marketing tools available to operators. Learn how to select the right show, implement a trade show plan, attract customers to a booth, sell, and follow up with customers

Credit Value:3


Course Code:MKTG-1000

Marketing

Learn the fundamentals of marketing and the major environmental factors influencing today's marketing environment. Discover how individual consumers, industrial and organizational buyers reach their purchase decisions. Develop an understanding of target marketing and examine the elements of the marketing mix.

Credit Value:3


Course Code:MKTG-1255

Introduction to Advertising Layout and Design

Explore the general field of advertising layout, graphic design and visual communication. Examine the roles of the client and the advertising agency in the creative planning process. Learn the tools used to develop, design, and produce advertising.

Credit Value:3


Course Code:MKTG-2020

Public Relations

Explore public relations theory and practice. Study the development of the field including concepts, issues, and principles of practice as well as models and theories guiding the practice. Apply theory to public relations program planning and management.

Credit Value:3


Course Code:NCPR-1001

Standard First Aid and CPR/AED Level C

A comprehensive two-day course offering standard first aid and cardiopulmonary resuscitation (CPR) skills from a certified trainer. As required by regulation, this course covers CPR and the management of other breathing, airway and circulation emergencies, as well as, the control of bleeding, treating shock, stabilizing fractures and dislocations, head and spine injuries, and more. Also, includes automated external defibrilators (AED). This certification expires in 3 years.

Credit Value:0


Course Code:NCPR-1002

Workplace Hazardous Materials Information Systems

Students complete Workplace Hazardous Materials Information System (WHMIS) training and certification.

Credit Value:0


Course Code:NCPR-1015

Professional Internship Preparation

Internship is the cooperative educational component of the program in which students are required to complete a work term in the industry. Prior to beginning an internship placement, there are a number of activites and requirements that should be addressed in order to prepare both students and host sites. This course is intended to explore those activities, ensuring a smooth and positive experience for all parties involved in this mutually beneficial activity.

Credit Value:0


Course Code:NCPR-1040

Customer Service Certification

Customer Service certification is highly valued by employers throughout the service and hospitality industries who are seeking employees well-trained in providing exceptional customer service. Students will gain both practical skills and techniques for providing excellent customer service.

Credit Value:0


Course Code:NCPR-2020

Professional Internship

Internship is the cooperative educational component of the program in which students are required to complete a work term in the industry. This internship placement provides students with the opportunity to put into practice what they have learned, to acquire new skills, and to gain first hand experiences in the industry. Internship is a cooperative relationship between the industry placement, the student, and the program where all parties derive benefits.

Credit Value:0


Course Code:PRAC-2021

Travel and Agency Operations

Participate in a "hands-on" in-depth study of the actual working environment within a travel office setting. Experience the key roles of selling, providing customer service, and applying organizational skills. Learn the various office procedures and selling situations. Develop competence dealing with colleagues, clients, and travel suppliers in a professional manner.

Credit Value:2


Course Code:PRAC-2022

Events Practicum

Experience all of the basic elements of orchestrating a major event. Gain hands-on experience in various areas of an event from registration to logistics.

Credit Value:4


Course Code:STBL-1100

Sustainability Practices in Tourism and Event Management

Integrating sustainability by professionals in the tourism and event management industry involves making socially and responsible decisions throughout the planning, organization, and participation stages. Delve into the interconnected aspects of sustainability, tourism, and events, focusing on understanding the economic, environmental, and socio-cultural impacts. Explore existing sustainable practices and identify opportunities to enhance industry capacity.

Credit Value:3


Course Code:TOUR-1001

Selling Destinations I

Explore the geography of the Americas from a travel industry perspective. Discover relevant facts about these destinations and learn to match client preferences to destinations and services. Develop sales strategies to sell tourism and travel products.

Credit Value:4


Course Code:TOUR-1005

Accommodations and Transportation

Learn the fundamentals of researching, sourcing, and selling accommodations and transportation services. Explore the methods and strategies used to locate and purchase accommodations, transportation, and travel insurance.

Credit Value:3


Course Code:TOUR-1010

Leisure Travel

Examine the changing preferences and expectations of leisure travelers and understand how they align with prevailing market trends. Explore the role of travel influencers in shaping the perceptions and decisions of travellers. Learn to use travel technology tools and platforms commonly used to promote leisure travel products.

Credit Value:3


Course Code:TOUR-1101

Introduction to Tourism and Travel

Explore the evolution of the tourism industry in Canada and the variety of career opportunities available today. Learn the tourism and travel industry sectors and discover how they interact and contribute to economic growth.

Credit Value:2


Course Code:TOUR-2001

Selling Destinations II

Examine geography from a travel industry perspective. Study Caribbean, European and African destinations and learn to match clients to destinations and services. Explore relevant facts about these destinations, related client preferences and sales strategies to motivate travelers.

Credit Value:4


Course Code:TOUR-2005

Tour Conducting

Learn about tour guiding and tour directing, gain exposure to the industry and gain experience by creating and conducting a tour. Learn about the profession of Heritage Interpreter. Experience what interpretation is, what an interpreter does, and how interpretation works.

Credit Value:3


Course Code:TOUR-2010

Airline Industry

Learn about the aviation industry from its early development to its modern-day challenges. Examine the different types of airlines, airports, and associations and the concept of accessibility. Explore various airline-related concepts, including the structure of the airline industry, success measurements, and employment opportunities within airline organizations.

Credit Value:3


Course Code:TOUR-2015

Travel and Tour Operations

Learn how to operate a tour company. Gain hands-on experience in the conception, development, and design of various tours. Learn how to set objectives, negotiate bookings, source products, and create budgets. Gather information about destinations, create tour packages, and explore itinerary development. Learn to utilize marketing tools such as social media and promotional advertising campaigns to promote tours and attract customers.

Credit Value:3


Course Code:TOUR-2025

Computerized Reservations

Learn the basic concepts of electronic bookings in the travel industry. Gain practical knowledge and skills required to perform computerized reservations duties required in traditional travel industry positions. Discover applications used to book tourism components including transportation, tour operations, airlines, hotel, and car rentals. Develop the skills to interpret travel documents, determine appropriate airfares and analyze rules. Perform reservation procedures, create passenger records, and access hotel, car and other information used in the daily operation of a travel agency.

Credit Value:3


Course Code:TOUR-2030

World Cultures

Learn about the beliefs and conceptions, historical backgrounds, habits, and traits of other cultures. Develop skills to promote sensitivity towards diversity, avoid misunderstandings that may lead to conflict, and allow for more fluent global interaction.

Credit Value:3


Course Code:TOUR-2101

Selling Destinations III

Explore the geography of the Middle East, Asia and the South Pacific from a travel industry perspective. Discover relevant facts about these destinations and learn to match client preferences to destinations and services. Develop sales strategies to sell tourism and travel products.

Credit Value:4


Tourism, Travel, and Event Management background image Tourism, Travel, and Event Management background image Tourism, Travel, and Event Management background image

I thoroughly enjoyed my time in the Tourism and Travel Management program. The instructors are knowledgeable, supportive and dedicated to their students’ success. I found the hands-on learning valuable, as I gained experience and confidence in professional tourism and event spaces.

Charlotte, Class of 2021

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